Olomouc at the top



Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Календарь событий

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7. –31. 7. 2018 Olomouc Baroque Festival

Excerpts from a Baroque opera, rich costumes and an impressive stage at the Jesuit Convent.

http://.baroko.olomouc.eu

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3. 6. 2018–9. 9. 2018 Open-Air Concerts in Smetanovy sady Park

Traditional open-air concerts in the gazebo of the Smetanovy sady Park.

http://promenadnikoncerty.olomouc.eu

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26. –29. 7. 2018 Colores Flamencos Olomouc

10th international festival of flamenco and Spanish culture.

www.flamencool.cz

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20. 4. 2018–19. 8. 2018 Abstraction.PL

The exhibition will be the first complex presentation of Polish abstraction in Czech Republic.

www.muo.cz

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16. –19. 8. 2018 Flora Olomouc

Summer edition of international horticultural exhibition and fair.

www.flora-ol.cz

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25. 8. 2018 Airshow

Air show at Neředín airport.

www.letisteolomouc.cz

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31. 8. 2018–1. 9. 2018 International Army Brass Band Parade

Army brass band parade in the historical city centre

www.olomouc.eu

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3. –17. 9. 2018 International Organ Festival

50th festival of organ music.

www.mfo.cz

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3. –9. 9. 2018 European Heritage Days

National launch of EHD, open doors to sights.

http://ded.olomouc.eu

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3. –9. 9. 2018

www.streetart-festival.cz

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4. –8. 9. 2018

http://ded.olomouc.eu

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7. 9. 2018 19:30–21:30

www.olomouc.eu

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14. 9. 2018

www.olomouc.eu

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20. 9. 2018–27. 1. 2019

www.muo.cz

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23. 9. 2018–19. 10. 2018 Autumn Festival of Sacred Music Olomouc

25th festival of sacred music traditionally held in churches of Olomouc

www.podzimni-festival.cz

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4. –7. 10. 2018 Flora Olomouc

Fall edition of international horticultural exhibition and fair.

www.flora-ol.cz

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5. –6. 10. 2018 Olomouc Wine Festival

Autumn festival of wine on the Upper square.

www.olomoucka-vinna.cz

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26. –28. 10. 2018

www.olomouc.eu

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28. 10. 2018 Torchlight Procession | 100th anniversary of the founding of Czechoslovakia

Celebration of the Independent Czechoslovak State Day.

www.olomouc.eu

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11. 11. 2018 St Martin´s Olomouc

Celebration of st Martin´s day with degustation of wine.

www.vanocnitrhy.eu

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11. 11. 2018 Day of War Veterans

Commemorative event at the Olomouc Central Cemetery.

www.olomouc.eu

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17. 11. 2018

www.olomouc.eu

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25. 11. 2018–23. 12. 2018 Olomouc Christmas

Traditional Christmas market in the historical city centre.

www.vanocnitrhy.eu

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1. 1. 2019 18:00–18:30 New Year´s Eve Fireworks

Traditional welcome of the New Year with programme for families and children.

www.olomouc.eu